Christoper Polhemus

How to Be a Seller in a

Buyer’s Market

Accurate Pricing

“Mortgage debt”
“Home sale contingency”

Are you priced correctly?

These are all words and phrases that no seller wants to have to use when discussing the sale, or lack thereof on their home.

If you don’t want to end up on the clearance rack, sell smart and sell efficiently.

To do this, your home must be priced correctly and competitively.

Often, higher sale prices are achieved by starting at an appealing and competitive asking price from day one. Not only does this attract more showings, but it also attracts more offers which enviably can drive the price over asking through means of a bidding war. Price competitively and fairly to sell fast.

Remember, most people buying another home are home sale contingent, if your house is not under contract, you are at great risk of not landing your next dream home.


Making your home stand apart against the competition of other homes in similar price range is crucial. When staging your home, put your ideas in the shoes of the buyer and envision how the buyer would maximize the space for versatility and practicality while giving it a charming touch. Staging allows the potential buyer to envision themselves in the space and gives visualization how certain areas of the home can be utilized.

If your home is not staged, there are other inexpensive ways that can improve the overall showing of how your home shows.

The most cost-effective way is to declutter. Decluttering your home not only allows spaces to appear larger, but allows the potential buyer to seen clean lines throughout the home.

Another option to sellers is to clear the home and hire and staging company. Staging companies are very popular in today’s market, especially in new construction and investment properties along the Jersey Shore.

Lastly, virtually staging is a great, relatively inexpensive way to entice online buyers into the home. Although the home is still vacant, it allows the potential buyer to envision how they may lay out furniture and ultimately gets them to schedule an appointment to get them to the property.

Professional Photography and Drone

Quality photography makes for a crucial first impression You’ve probably heard the phrase “You never get a second chance to make a first impression”. This is especially true for visual marketing in real estate.

In today’s technologically based world, before prospective buyers schedule a tour, they are likely to search for the property online. How do you want your prospects to react to your listing? Think about the last time you landed on an outdated web site or a listing with poor quality photos. What was your immediate impression? Did you move on to something better?

For your property to be taken seriously and make a positive impression on potential buyers, up-to-date, high-quality photographs are crucial.

Striking photography will impress and excite potential BUYERS

Whether you’re browsing the web for a new pair of shoes or searching office listings for commercial real estate, your enduring judgement in any decision-making process online is made in the photography. Buyers spend 60% of their time on a property pages looking at the listing’s photos. If you lack strong, positive images – your potential buyer may never make it to the property. You could lose out big-time as potential tenants’ attentions are drawn to more attractive listings.

Why lose out to competitors simply because they leverage the value of professional photography?

Your property will get more views and shares

If potential tenants/buyers are captivated by visually pleasing photos, they are much more likely to click on the listing due to visual interest. Photos with the right elements of composition create interest by leading the viewer’s eye around the image, resulting in more time examining and sharing with their friends and family.

Command Higher Prices

A recent US study by Redfin discovered that listings with professional photography sold for higher prices than their counterparts. On the low end ($200k to $300k asking price) these listings sold for an average of $935 more. On the high end ($1m and above) the average increase was $116,076. Listings in-between these extremes typically saw an increase of $5000-$20,000. Even on listings with lower asking prices the financial benefit outweighs the cost of hiring a professional photographer!

Work With Christopher

Call Chris Today to schedule an appointment or view a home


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C. 732-674-6820
O. 732.473.1700
Christopher Polhemus - The Leonard Group
509 Main Street
Toms River NJ 08753


RE/MAX New Beginnings Realty
509 Main Street
Toms River, NJ 08753